Lead of Business Intelligence & Analytics

Description & Requirements

ABOUT US 

We are Learners, Connectors and Changemakers 

At Wellington College Education (China), we offer a pioneering education to serve and help shape a better world. We inspire our children to be the best version of themselves, to take pride in where they come from and to be the change they wish to see in the world. 

The Wellington College, United Kingdom (TWC)

Wellington College in England was founded by Queen Victoria in 1859 as a national monument to Britain’s most renowned military figure, the Duke of Wellington. Over 160 years later, the College is one of the most respected schools in the United Kingdom and one of its greatest educational institutions — pioneering, innovating, and transforming education for girls and boys. 

Wellington College Education (China) (WCEC)

Wellington College Education (China) is part of Wellington College Education, a global network of schools united by a 160-year history of excellence with roots in the UK. We operate premium international schools under the Wellington brand and bilingual schools under the Hiba brand. We currently have seven campuses in China, distributed across Tianjin, Shanghai, Hangzhou, and Nantong, plus an additional school in San Francisco. Together, our schools serve more than 5,000 pupils. 

Guided by a shared vision of pioneering education to serve and help shape a better world, we are an inclusive community of unique individuals with passion, integrity

and a commitment to our pupils and each other. Grounded in our five core values, we are a workplace where ideas are realised, bonds are forged and futures

can be shaped together as one team, one family. 

WCEC Central Office 

To support our schools in achieving excellence, a group of senior leaders in the Central Office set standards and strengthen operations. The Central Office provides expertise in human resources, finance, legal, marketing, facilities, academics and more. It provides support for schools within the organisation while leading new projects in China and beyond, from the design to curriculum development to pre-opening, the team plays a vital role across the organisation. 

Working for Wellington College Education (China) 

WCEC is an inclusive community of unique individuals with passion, integrity and a commitment to each other. Grounded in the Wellington Values, we are a workplace where ideas are realised, bonds are forged and futures can be shaped together.

We empower our employees to grow, with a confidence that inspires our colleagues, opens new opportunities and adds real value to everything we do.

At Wellington, we are our people, and we pride ourselves on the care and opportunities we provide to our employees. Over 50% of our most senior leaders are promoted internally. We offer an exceptional range of learning and development opportunities. These include our internal and external coaching programmes, the WCEC High Potential Leadership Programme and a wide range of academic and non-academic training courses designed to take employees through to middle leadership, senior leadership and beyond. To view our full directory of learning and development opportunities, please see the WCEC Course Directory.

Wellington College Education (China) has been awarded the HR Asia ‘Best Companies to Work for in Asia’ Award for 6 years running. 

Role Description

JOB TITLE

Lead of Business Intelligence & Analytics

DEPARTMENT

Marketing

LOCATION

Shanghai (Group Central Office)

SUPERVISOR

Group Marketing Director

OBJECTIVES

Own group marketing business intelligence and analytics capability. Build unified marketing data model, funnel definitions and performance measurement framework for the two tier group campus operating model. Turn fragmented campus and group data into consistent dashboards, performance metrics and actionable analytics output to support strategy, campaign review, spend efficiency tracking and campus strategic planning.

KEY RESPONSIBILITIES

1. Establish group-wide marketing data taxonomy, funnel definitions and KPI standards aligned with enrolment and business objectives.

1. Build and maintain marketing performance dashboards covering lead pipelines, conversion, marketing spends efficiency, referral and retention metrics across campuses.

1. Conduct regular and ad hoc analytics, including marketing spend ROI analysis, channel performance benchmarking across campuses, trend identification and anomaly diagnostics.

1. Partner with the Head of Intelligence to integrate quantitative data outputs with qualitative research insights for more holistic decision-making.

1. Provide data enablement to campuses by guiding local marketing teams on metric interpretation, supporting data inputs and ensuring the quality and consistency of campus data.

1. Support governance cycles, including quarterly spend reviews and strategic plan validation; deliver analytics inputs for AdMaSC and group leadership reporting.

1. Work with relevant teams to improve data collection, integration and reporting processes, and document agreed metric definitions and calculation methodologies.

1. Develop analytical frameworks to assess campaign effectiveness, channel contribution, lead quality and enrolment conversion, and provide recommendations for improvement.

1. Identify data gaps, inconsistencies and emerging performance risks; work with campus and group stakeholders to investigate root causes and agree follow-up actions.

1. Support forecasting, scenario analysis and business planning by providing robust data inputs and clearly communicating assumptions and limitations.

1. Ensure appropriate data governance and confidentiality practices are followed when handling business and customer information.

1. Undertake other ad hoc duties and projects reasonably assigned by the line manager.

REQUIREMENTS

• 6-8 years business intelligence / marketing analytics experience; multi site business environment experience preferred.
• Hands on experience building marketing KPIs, funnel logic and performance dashboards; comfortable working with multi source fragmented business data.
• Strong analytical thinking: able to translate raw numbers into business implications rather than only producing reports.
• Possess sophisticated stakeholder management skills and strong interpersonal skills to collaborate effectively with cross functional and distributed campus business stakeholders.
• Basic understanding of education / long cycle customer journey is a plus.
• Fluent business English for cross campus and executive reporting.

As an employer of choice, Wellington College Education (China) is committed to making professional learning and personal development central to its ethos and approach. WCEC fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and volunteers working in the Group.